With over 17 years’ experience in Property Management and Business Development, Lauren Robinson decided five years ago to start her own property management company, Rental Results. Pushing forward with the vision to raise the standards of the property management industry.

Like most start-ups, she had limited resources at the time, but with a Bachelor of Business (marketing major) as grounding, a clear vision, careful financial management and the development of loyal, trusting relationships with clients, Rental Results started to grow. While growth was slow initially, it quickly gained momentum when she prioritised marketing and sought clarity around the brand that she was building. The more she learnt and invested in the right strategies, the faster the growth and the greater the opportunities.

Having run a fast growth property management agency with nearly two decades’ experience in the industry, Lauren has made the mistakes, learnt the lessons and discovered the marketing strategies that can help you develop a trusted brand in property management – and she would love to share these shortcuts with you.

Now, Rental Results is an award-winning agency that manages over 500 properties. What’s more, the profile she has built over this time lead to multiple opportunities like:

• Authoring the book ‘Rented!’;
• Being interviewed several times on 4BCs Real Estate Talk with Kevin Turner
• Speaking at large real estate and property management conferences
• Featuring in a national video marketing campaign by realestate.com.au as a person to watch in the industry
• Working with ING on an advertising campaign for millennials looking to purchase a property
• Presenting on the Property Couch podcast
• Being invited by realestate.com.au to attend a business forum where 30 leaders in the real estate industry were selected to discuss the future of the industry and how we can accommodate upcoming changes

That is the power of marketing